BMW EV CONCEPT is a short speculative automotive commercial exploring autonomous driving in a premium electric sedan.

The film presents a near-future driving experience in which the vehicle navigates entirely on its own. During the journey, a passenger sits in the front seat while the car drives autonomously through the city, guided by an AI-assisted navigation system.

The project was conceived as a cinematic exercise aimed at producing a believable automotive advertisement using a production workflow largely driven by artificial intelligence tools.

The production notably used Midjourney for the design and visual development of the vehicle, Nano-Banana Pro for generating consistent multi-angle imagery, and several generative video models to animate the sequences. The film was storyboarded, edited and finalized using a traditional motion design and post-production pipeline.

Directed, storyboarded, created with image and video

by Seb Cha